This ad is similar to an in-feed ad, with the main difference being it’s the first in-feed video users see. It may not be the first video they see when opening the app, but brands have guaranteed three seconds of attention.

In-feed ads appear the most organically as just another video a user can scroll through on their For You Page (FYP). This ad format usually receives the most in-app engagement since users can like and comment on it.

Banner ads occupy a spot within an app's layout (currently we support personal center spot). They stay on screen while users are interacting with the app.